The target global market of electric and hybrid vehicles reached $31B. The targeted consumers are: (i) in B2B segment: industries of tourism, recreation and hospitality, courier companies, car rent services; (ii) in B2C segment: young people and existing car owners (as the second car) who are interested in low-cost and comfortable transport.
Electric market is growing by 30%+ per year, many European countries support the development of electric vehicles. It is predicted that this year 1.5M units of electric transport will be sold, and 5M units in 2015. By 2017, the electric vehicles market will grow 7 times and reach $227B.
In the electrotransport transformers segment there are 2 competitors, in the segment of small electric transport – 15 (Estrima Biro, Think City, Vectrix), in the segment of personal mobile transport - Segway (100K+ items sold).