AlterGeo is the leading geo-location technology provider in Russia and the CIS. They are developing the Hybrid Positioning System (platform.altergeo.ru) to determine the precise location of any device precisely even without GPS, GLONASS or Galileo, but by WiFi, WiMAX, GSM, LTE, IP addresses and network environment parameters. The solution is especially valuable in dense urban environments and indoors where satellite signals are hindered. AlterGeo already processes 400+ million location requests and positions 100+ million unique devices daily while serving device manufacturers, software developers, advertising networks, banks, and other businesses.
In late December 2014, AlterGeo launched Local Hero, the first Russian publicly available hyper-local ads distribution system (localhero.ru). It allows advertisers to have banners published across the millions of Russia's most popular websites in an instant while restricting their exposure to as little as small neighbourhoods, with the minimum radius of only 500 metres (0.3 miles). While conventional online ads can target a city or even a region at most, Local Hero enables focusing on particular districts, neighbourhoods or blocks and thus prevents overpaying for needless exposure on remote territories.
In addition to the B2B segment, AlterGeo is conspicuous on the consumer Internet market for owning Russia's largest location-based social network of the same name (altergeo.ru) and a personalized restaurant recommendation service, Gvidi (gvidi.me).