The main consumers of the product are institutions with high security demands: airports, train stations, etc., as well as global security market players (distributors / integrators): L-3 Communications, Sagem Sécurité, Garret Electronics, Rapiscan Systems, etc.
The global market for security and its national segments are generally not mature and prize secrecy. The supply structure is heavily dependent on the volume and cyclical nature of demand, which in turn is rigidly attached to national legal bases, creating high barriers to entry for new technologies. Changes in security policies require improved technologies, which gives a signal to the market that a new segment will soon appear, such as the emergence of a “Shoe-scanning” segment.
The volume of the international market for equipment and security systems is estimated at $123 billion, according to data from 2009. The total number of personnel involved in the market is up to 2 million. The EU market is in the range of $26 to $36.5 billion. The largest in terms of geographical market segment today is North America, with a total share in the world market of about 40%. The European geographic segment is in second place by volume, with a share of 25% to 35%. Despite the last global economic crisis, the global security market did not fall by more than 5% (annual). The highest growth rates for the past 10 years were seen in the following geographical segments: Asia and the Middle East.
The qualitative segmentation of global security market is as follows:
- Air transport of goods (Cargo): equipment for the detection, identification, and the safe transport of dangerous goods and materials;
- Sea transport of goods: equipment for detection, identification, and the safe transport of dangerous goods and materials;
- Equipment for the detection, identification of chemical, biological, radiological, nuclear and explosive (CBRNE) (non-Cargo segment);
- Biometric equipment for checkpoints in different areas and special facilities;
- Hardware and software for data protection.
- Protective clothing.
The scanning equipment is included in the CBRNE footwear segment. Demand in this segment is driven by the constantly increasing threat of terrorism and national government regulations and procedures. The largest key consumer segments of this sector:
- Transportation facilities (airports, train stations, etc.)
- Infrastructure of public and private facilities that require high security standards (power plants, nuclear power plants, prisons and courts, etc.),
- Social facilities with a high number of visitors.
Today, the market segment of safety equipment for the screening of shoes is poorly developed and at an early stage of hyperactive growth. Experts estimate that the capacity of this segment today is more than $1.17 billion. A few companies (about 11) are releasing the first versions of shoe scanners, but so far no products fully satisfy the requirements of the TSA (the US authority in the field of international and national security) and other security agencies.
The main competitors are:
- IDO Security
- Morpho Detection
- L3 Communications