The Wallet is a mobile application by CardsMobile that aggregates loyalty cards, public transport cards, mobile bank cards for payments in online and offline stores, and mobile coupons – all within the app installed to 5 000 000+ devices in Russia.
The Wallet application gradually replaces physical wallet in a user’s pocket. It allows to add existing cards and issue new ones through “cards store”. The simplest and unique way to add an existing card – just take a photo, that will be recognized with AI-driven card recognition engine (own catalog on retail.cardsmobile.ru).
CardsMobile provides analytical, communication and promotion tools for merchants and banks. The company offers a proprietary certified solution for bank, transport and loyalty cards issuance using own TSM.
Service integrates with retailers’ CRM to verify existing clients and obtain new ones, enriching existing CRM data. It also provides merchants new effective channel for personalized (including geo-services) communications.