Key facts and figures
• Live streaming video will further accelerate the overall share of streaming video in Internet traffic.
According to streaming video, more than two thirds of all Internet traffic is expected to grow to 82% by 2020, a Cisco June 2016 Visual Networking report said.
• The value of a live video depends on its unique ability to add an authentic human element to a digital connection. As a result, brands use three main streaming methods to communicate with their viewers: tutorials, product releases, and exclusive and backstage footage.
• Advertisers will continue to invest heavily in online video, especially since streaming live video increases cravings. Already in the US, revenue from digital video ads in 2015 reached $ 7.8 billion. USA, which is 55% more than in 2014, according to the Internet Advertising Bureau.
• While live streaming is still in its early stages, brands use micropayments, mid-roll videos and direct payments from social platforms to monetize their live video in real time.
Rends are increasingly using streaming to reach audiences. Its importance has increased significantly due to significant investments in social platforms such as Facebook, YouTube, Snapchat and Twitter for creating and improving its streaming platforms.
According to a recent survey of Trusted Media Brands, about 88% of the respondents from the agency said that they “may” or “finally will” invest in live video advertising over the next six months.
The global live video streaming market was estimated at $ 30 billion in 2015 and is estimated to grow by more than 16% from CAGR from 2017 to 2024 to reach $ 36 billion in 2024, and we are going to fill the gap in form of live services and paid public broadcasts.
Such a strong market growth is expected due to the growing number of online users, technological advances, the development of high-quality content and an increase in the number of subscribers for various streaming channels.
According to a new report by London-based Futuresource Consulting, 2014 was the year of the breakthrough of online video in the UK. The market grew by 55% and reached 600 million pounds.
This amount doubled in 2014. The main players in SVOD were Net flix, Amazon Prime Instant Video and Now TV, all of which showed an increase last year.
More than 7 million British households have subscribed to the SVOD service in 2014, and that number will grow (according to Futuresource forecasts) to 13.6 million by 2019.
Some forums predict that the VOD market will grow from $ 25.30 billion. US in 2014 to 61.40 billion dollars. USA in 2019, while during the forecast period it will be 19.4%. In terms of regions, North America is expected to become the largest market in terms of revenues, while the Asia-Pacific region (APAC) and the Middle East and Africa (MEA) are expected to experience market gains.