Regions: our product can atrract customers all over the world with a correspondent marketing and logistic suport.
Customers: our customers are primarily parents of high-risk infants (i.e. having a parent or sibling with allergy). Product niche is selective cosmetics, i.e. highly differentiated formulations with sofisticated ingredients which are more expensive compared to mass market.
Market volume: In Russia, selective cosmetics for atopics take about 1 bln rubles annually. In the EU it equals 15 bln euros with the annual growth of 2.5%. We estimate our market share potential as 100,000,000 rubles per year.