Slush opened with welcome speeches of industry leaders, which gathered a huge audience of startuppers.
Among them was Jason Chein, one of Amazon.com heads, in charge of GameCircle unit. Talking to startuppers, among them a lot from Russia, Jason told how important is to keep the client and offer him or her packaged products. Particularly in the very first hour of soft acquisition. At the same time in gaming industry people spend most of their money when they already bought the game, he said and pictured it with Amazon stats. He said people spend in the first hour of product acquisitionmore than 16 percent of their budget, allocated for the game.
Correspondent Oleg Nikishenkov from Helsinki