Global market of smart farming is assessed $ 2,61 billions in 2016 with expected growth up to $ 4,5 billions by 2020. Russian market is $ 204 millions. Target clients are agroholdings with 5000+ hectares (83% of the market).
The user of our system is a tractor driver, in the nearest future - intellectual field operator. Agricultural companies have 2 options to use our solution:
- Buy system and install it on a tractor they use
- Buy tractor equipped with our system Hence, we have two sales streams, or two types of clients:
- Agricultural companies. Direct sales (B2B)
- Manufacturers of agricultural machinery. Indirect sales (B2B)
The first channel requires technical support and prompt customer service, but provides faster revenue growth. The second channel requires deep and time consuming interaction with manufacturers, but in strategic perspective it is very sustainable and beneficial in case of successful implementation.