DESIGN FOR BUSINESS
Design plans, design in action, design creates
In the middle of summer representatives of the design and technology community will gather for the third time in a row at the Skolkovo Technopark in order to discuss ways to make the world a better place while keeping beauty and ergonomics in mind. The goal of the Industrial Design Days at Skolkovo is to become an institution for development of the Russian industrial design market. Unique platforms for participants’ interaction (design hackathon, customer school, dialogue design) are aimed at effective networking.
Industrial Design Days at Skolkovo will help its participants:
REGISTRATION at https://industrialdesign.events.sk.ru
The design hackathon begins on this day uniting start-ups, designers and manufacturers. Ten teams will take part in the three-day workshop with young designers and students of industrial design departments from leading Moscow universities and design schools participating (British Higher School of Art and Design, RUDN University, Moscow State University of Design and Technology, Moscow Polytechnic University, Polytechnic University, Bauman Moscow State Technical University, the National University of Science and Technology, Institute of Business and Design, and others). They will have to find optimal solutions for real product- and innovation-based work assignments received from Skolkovo IC’s leading start-ups. For young designers, the event offers invaluable working experience and networking opportunities, while for Skolkovo start-ups, a chance to find ideas to improve quality of their products.
This year the hackathon curator is Aleksey Yakimenko, Industrial Designer and Associate Professor at Stroganov Moscow State University of Arts and Industry.
Applications from design teams and startups can be sent at: email@example.com
DESIGN IN ACTION
The key event of the second day is Customer School, a platform for dialogue between leading industrial designers and start-ups. What is more important, product or packaging? What is the cost of design and why? Who formulates creativity and production assignments and how is this done? What shape does a plan for a deal to sell and implement creative solutions take?
These and many other questions will be answered by industry leaders such as Mikhail Vasiliev, CEO at Karfidov Lab, Alex Kutyaev, General Director at ART UP Studio, Timur Burbaev, Art Director and Industrial Designer at Art. Lebedev Studio and other participants.
In 2018, experts at the Customer School mainly come from the Common Use Centers of the Skolkovo Technopark whose competency lies in the field of engineering and industrial design. These professionals are skilled at improving product appearance and bringing it to the market while simultaneously increasing its value and making it more user-friendly.
Additional events on that day:
The key day of this event is full of lectures, sessions and discussions in the course of the principal and concurrent programmes.
The day starts with the plenary session The Power of Design in Industry 4.0, which includes discussions of the following issues: Designocracy a Possible Model for Organizing Future Societies, The Role, Share and Cost of Design Solutions in the Automobile Industry, What Design Issues Arise as a Result of Artificial Intelligence?.
As usual, the event Industrial Design Days at Skolkovo offers an opportunity to meet with unique specialists. This year’s guests are Dutch designers from THE NEW RAW bureau, who printed a life-sized bridge using a 3D printer on commission by one of the cities. Topic of their lecture: New Materials: from Garbage to 3D-printing.
Traditionally, the third day finishes with the defence of hackathon design projects and an award ceremony involving its best participants for who Industrial Design Days will become a career boost.