INTERVIEWS & PRESS
DESIGN IS POWER, POWER - TO DESIGN!
JUNE 29, 2019
MAIN AGENDA. INDUSTRY HALL
11:00 am – 12:00 pm. Design dialogue – "ZENIT camera as the 20th century iPphone"
Zenit camera went down in history as the 20th century most common SRL camera. Zenitmania exceeded today's obsession with Apple products in coverage. Vladimir Runge, who created the legendary camera, will tell about the things that made it possible. Design dialogue will also feature a presentation of the book telling the legend of Soviet design, accompanied by autograph signing session.
12:30 pm – 1:30 pm Strategic session: "The peculiarities of global and national design – how to make money inventing tomorrow"
The digitalization of economy provokes markets and companies to make inevitable changes to production, more specifically, to change their design attitudes. Previously most manufacturers relied in their business on process cost reduction and optimization, whereas today advanced companies believe that the main key to their business success is the programming of new needs of the audience and creating innovative products on this basis, which would fail without design strategy.
Invited speakers include:
1:45 pm – 2:15 pm Lexus Design Award presents
2:30 pm – 4:00 pm Pitch session: "Success stories"
Industrial design in high-tech industries is the key tool for innovative developments. Designer ideas and methods are becoming critical as the instruments of competitiveness. Design is a strategic communication function between innovation and user audience.
During the case session, five Skolkovo residents will:
Speakers and cases:
Moderator: Vladimir Shipilov, Design Director, OCTAVE, Tula; Success Stories Project Officer
4:15 pm – 5:30 pm Case session: "Private space ergonomics. Engineer and designer versions"
Humans should feel comfortable in outer space – this idea is becoming one of the main criteria as private space travel, targeted towards both research and tourist business, evolves. Private space leads to the emergence of new engineering solutions in spacecraft and crew garments with a significant ergonomic component, thus making it attractive to scientists, businesses and the society alike.
Moderator: Ivan Kosenkov, Space Technologies Project Manager, Skolkovo Foundation
6:00 pm – 8:00 pm Protection of design hackathon works
8:00 pm – 21:00 pm Award ceremony for the design hackathon winners
PARALLEL AGENDA. WORKSHOP HALL
The key annual format of the Skolkovo Days of Industrial Design Project – the Customer School – is a popular platform for experience exchange among developers, design startups, hi-tech companies. Experts will tell about their developments with a focus on the role of industrial design across all production phases, ranging from idea creation and visualization to implementation. The Customer School 2019 topic is: "Have you ordered designer services?, or How can a new value be created?"
1:30 pm – 2:00 pm "New ergonomics of airplanes' passenger cabins – from the aircraft's door to chair. The competitiveness of Russian designers in commercial and business aviation"
Speaker: Natalia Suyazova, Business Director, JSC Research and Production Company KVAND-ASKhM
2:00 pm – 2.30 pm "The future starts on Monday. Interactive items and robots for children and adults"
Speaker: Sergey Tsyss, CEO, Mechanium
2:30 pm – 3.00 pm "From the Arctic to manufacturing giants. How did the manufacturer of protective materials decide to engage in industrial design?"
Speakers: Leonid Belotserkovsky, Business Director, O3 GROUP, Elena Belikova, Head of Promising Development Unit, O3 INNOVATION (Energy Cluster resident)
3:00 pm – 3:30 pm "Panasonic's technologies change the megalopolis. The design of new spaces with urban vertical farms"
Speaker: Nazhiya Khamitova, Urban Vertical Farming Project Manager, Panasonic Russia (key partner of Skolkovo)
3:30 pm – 4:30 pm "We'll redesign it all! Design as one-size-fits-all approach to the development of solutions – from dummy to career"
Interactive master class on product, company, life design
Speaker: Alexander Nenashev, Head of pdupd.co, Professor at British Higher School of Design and Skolkovo Business School
4:30 pm – 5:30 pm Case session: "Who needs industrial design?"
Successful solutions in the industrial design field are related to the analysis of future development trends of industry and the society in general. What do people really buy today when they think that they "buy" design? Those who know the answer to this question will direct customer and end consumer choices.
Moderator: Elena Panteleeva, Head of the Culture&Science Division, Skolkovo Foundation; Skolkovo Days of Industrial Design Project Officer